ATM branding involves customizing the appearance of automated teller machines (ATMs) to promote a specific bank or financial institution. This can include applying decals, wraps, or signage featuring the bank’s logo, colors, or promotional messages to the exterior of the ATM, as well as incorporating branded elements on the ATM’s digital interface or transaction receipts. ATM branding helps to reinforce the financial institution’s brand identity, enhance customer recognition, and increase the likelihood of customers choosing their ATM for transactions.